BIRTH OF INDUSTRIAL DESIGN

Loewy tired of commercial illustration and wanted to make use of his engineering talents to improve America’s well-made but unattractive products. He became, with Walter Dorwin Teague, Henry Dreyfuss, and others, a pioneer in the new field of industrial design consultants in the late 1920s. Mass production required mass consumption, and designers strengthened sales by improving the look and the function of products. Loewy’s early clients included the Hupp Motor Co., Westinghouse, and Sears, Roebuck.