STAR, STAR: LIFESTYLE AND DESIGNS

Loewy’s business success permitted him a life of celebrity and luxury, with a shifting array of customized cars, yachts, and glamorous homes in Manhattan, on Long Island, in Mexico, in Palm Springs, on the Cote d’Azur, in Paris, and in a centuries-old manor outside the French capital. He was a darling of the media. His lifestyle led to many business contacts, and it fitted the era’s devotion to unbridled consumption and living in the moment.