TWILIGHT

The Loewys retired to France and Monaco. In 1975 the Smithsonian Institution presented a retrospective of his designs, and in 1979 he published the volume called Industrial Design and issued a set of lithographs reprising some of his leading works. Raymond Loewy died in Monaco in 1986. No one did more to influence the consumer lifestyle of the twentieth century, to convince business of the value of design, or to spread American-style consultant industrial design to other nations than Raymond Loewy. The stylish “Loewy look,” blending the new with the old, defined what modern was for the great mass of consumers in an era that found its meaning in consumption.